ICONS KEEP GROWING.
Our aim was present a concept that would translate the message of "a step in the right direction", for the first sustainable Mallet silhouette. It would also communicate the message clearly that this is just the start, and we want to do things properly. The assets needed to work across all of Mallet London's digital and print requirements, while seamlessly fitting into the brands current visuals.
THE CONCEPT _
We worked on one solid concept that will flow across all channels and instore seamlessly. We wanted to have a natural feel, birch garden and a subtle nod to the jubilee. After researching we discovered the Bell Jar which was first introduced into gardens during the Victoria era in London where green houses wouldn't fit in the city gardens. They to product seedlings, act as a micro greenhouse to encourage growth and nicely and subtly represent what Mallet London is doing with this collection.
THE SET _
We buit a small wooden frame and then cable tied a metal frame over the top. This enabled Emma to trim and attach the green’ary to it. She was able to build up layers with the foliage rather than if we had left them in their pots etc. We used a little hack to stand the shoe within the bell jar (can’t relive all the secrets) and then placed them both on a rotating platform.
THE IMAGES _
